Wednesday, June 10, 2009
Image and self esteem
Here is a popular icon of the "modern life" religion:
The SUPER MODEL!
Is the "super model" our contemporary Aphrodite ?
Are these pencil thin women looking like angry, pissed off teenage boys, the image of feminine beauty and grace?
...Not in my opinion and not in the view of anybody I know.
You might think that after spending billions in market research and advertising, the people in charge of the fashion industry and its media propaganda machine would have figured out what beauty looks like.
Well, they have!
Watch any beer commercial or any other TV or print add that targets the male population and you will see lots of - actually only - attractive young women.
Women with voluptuous shapes, smiling faces and sex appeal galore.
None of the super models in those ads.
Why? Because they know what men like and consider attractive.
So then what are the fashion magazines full of super models?
Well, by the look of it they are selling stuff: clothing, jewelery, accessories and cosmetic products for women.
How many women actually identify themselves with this image?
Not many I know of.
Actually according to the statistics over 60% of the adult women in USA are overweight.
So if you want to sell to the American women shouldn't the models be representative of that population?
After all, all the men in the Viagra commercials look eerily like me and not like male models :)
So, if the "super model" is not the goddess of beauty and they are not selling garments and cosmetics what purpose do they serve?
They are selling low self esteem!
That's right. They are selling an impossible to achieve self image.
They are selling self loathing and self contempt.
Why would they do that?
Because happy, content, secure, self assured, self loving women and men don't buy crap they do not need in order to make them feel better!
(It is a sad marketing deception - much like Microsoft selling you a crappy operating system so then they can sell you the new and improve crap that will fix the old crap.
But it is actually a trap, because no matter how many operating system you will buy you will never get one that really works because that would put Microsoft out of business :)
Same concept: The fashion industry sells you low self esteem through the "super model" icon and then offers to fix that by selling you the crap that is supposed to make you feel good about yourself.
And don't get me wrong. They do that with the men too.
The American male is the model of sexual frustration and low self esteem.
It is just that we don't kill ourselves trying to maintain that pencil thin anorexic look.
We just keep on buying that beer, hoping that one day if we buy the right beer we will get laid by those voluptuous girls in the commercial :)