Coming to America for the first time it is impossible not to be amazed and shocked.
The vastness of the country, the unsurpassed natural beauty the diversity of people, the remarkable economical power and civilization and oh yeah, the way Americans eat are all astonishing.
There is no other country in the world that has a love, hate relationship with food like USA. The world eats to live. The Americans live to eat.
We have taken this simple, every day family event and turn it into a gigantic industry – Like most of everything else in this country.
We have invented the fast food, the drive through dining, the all you can eat buffet and of course dieting. – What else do you expect after all that eating?
Today America is a battle field over who controls your eating habits.
On one side the gigantic, well established food industry, spending millions of dollars on advertising campaigns designed to keep America eating ever larger quantities of food.
On the other hand, the emerging, lean and mean dieting machine, throwing everything they have in the battle against the food industry.
It looks like a classical good versus evil battle, but don’t let the appearances fool you. Although both industries claim to be on your side and looking for your health and well being, health and well being is not what they have in mind. This battle is about the billions of dollars that we spend each ear and who controls that spending. Yes people, this is the sad and ugly truth. They do not care about you, and they do not care about your problems, all they want is your money. The American consumer is caught between the cross fire. Bombarded every day with, TV and radio ads, internet ads, infomercials, billboards, fliers, junk mail and spam. Diet to be skinny! Eat to be healthy! Downsize, super size, we grow every day in size! You are being used and abused every day and before you embark on another new diet, stop and ask yourself this:
Do I want to be the ping pong ball of the food and diet industry for the rest of my life? Do I want them or me to control my eating habits?
It is your choice to have a normal or a dysfunctional relationship with your food and dieting is a highly dysfunctional one.